Monday, August 31, 2015
First impression + swatches: H&M's new beauty line!
I bought two eye creams and an eye shadow palette. There are also single eye shadows and loose glitters dusts available but I was most interested in the products on the picture:
I bought the eye colour palette that's named Smoky Essentials. There are four palettes available with different color themes. Each palette contains 9 shadows and there's a large mirror inside as well. The packaging is looking and feeling really good.
Here you see the nine eye shadows from the Smoky Essentials palette. It's a nice selection of smoky colors with different textures. There's mattes, shimmers and glitters.
Here you see swatches on my arm made with a sponge applicator. I swatched each row down.
A nice extra is the leaflet with three easy to follow tutorials on how to use the palette to create looks for different occasions.
The eye creams didn't catch my eye immediately but once I swatches them in the store the got me pretty amazed. So I end up buying two colors: Champers and Countess. In total there are five of these beauties available.
I like cream eyeshadows and I like cream blushers. Not everybody likes to work with cream products but I think creams melt into your skin beautifully to give such a nice glowy and natural look. So I also bought a pure velvet cream bluher in the color Dusty Rose and an cream lip colour named Last Tango.
The cream blusher is said to give sheer coverage and a natural finish. To my opninion the pigmentation is good and you can easily build up the color to a less sheer more intense finish. I'm not sure how many colors are available at the moment. I guess it's three to five. The color I have, Dusty Rose, is a very natural color for lighter skin tones.
Swatches in sunlight. L-R: eye cream Countess, eye cream Champers, cream blusher Dusty Rose en cream lip colour Last Tango.
Swatches in daylight. L-R: eye cream Countess, eye cream Champers, cream blusher Dusty Rose en cream lip colour Last Tango.
Last but not least I'm showing you some tools I bought. The buffer and blusher brush is to be used on face and cheeks for applying, blending and contouring liquids, creams and powders. I haven't used it yet but it feels nice. The bristles on the blusher side are really soft while the angled buffer brush is sturdy and good to use for cream products. I use a comb on my hair when it's wet after washing. This detangling comb has wide-set teeth and smooth edges so it should be perfect to comb out wet hair carefully.
Overall I believe H&M did a good job by reinventing their beauty line. I hope the beauty line will survive in The Netherlands because beauty is not that big over here although it's still up and coming. Also the prices are okay for me (a thirty three year old with a steady job), but I think these new H&M cosmetics can still feel a bit high priced for e.g. students. From the products I bought and tested I really like and recommend the eye creams, the cream blusher and the lipstick. I'm not too excited over the eye shadow palette because of the poor pigmentation of the shadows. The brush and comb are just fine. There are way more goodies to pick up from the new beauty range. I also spotted matte lip creams as well as foundations, powders, lip liners, a lot of brushes and much more!
Price information (based on the prices in The Netherlands, Europe):
- eye shadow palette: € 12,99
- eye cream: €5,99
- cream blusher: € 7,99
- cream lip colour: € 9,99
- buffer and blusher brush: € 6,99
- detangling comb: € 3,99
Go to hm.com for the prices and availability in your country!
I have the idea that color names of the products might differ per country which is quite annoying if you're looking up swatches online so keep that in mind.
What do you think of this new beauty line by H&M?